Customer retention

Campaigns

Send a short message straight to a customer's card in Wallet — no SMS, no mailing lists, no cost.

What a campaign is

A campaign is a short message that appears right on the customer's card in Apple or Google Wallet and pops up on their lock screen. It works through the card they already carry — they don't need to install anything extra.

No SMS and no mailing costs. The message is delivered through the same mechanism as card updates — you pay nothing to send it.

How to send one

1

Open the Clients tab

Tap the megaphone icon next to your client list → "New campaign".

2

Write your message

Up to 160 characters. Keep it specific and useful — what exactly you're offering and why it's worth a visit.

3

Choose your audience

Send to everyone or target a specific segment — for example, customers who haven't visited in a while.

4

Tap "Send"

Confirm the send — delivery to customers' cards takes 1-2 minutes.

The “New campaign” screen: your message, the audience, and a preview of the notification

The “New campaign” screen: your message, the audience, and a preview of the notification

Your campaigns with delivery status — “Sent to N/M clients” and the date

Your campaigns with delivery status — “Sent to N/M clients” and the date

Who to send it to

Pick one of four audience segments:

—Everyone — all customers holding your business's card
—New — joined in the last 7 days
—Close to a reward — almost at their free reward; depends on the loyalty model and isn't available for the Discount model
—Inactive — haven't visited in 30+ days
These are the same segments as the filters in the Clients list — see the "Clients & Analytics" article.

What the customer sees

The message arrives as a regular Wallet notification on the lock screen: the Wallet icon, your business name as the sender, and the message text. The customer doesn't need to open anything — the notification is visible right away.

On the back of the card in Wallet, the customer can see the full message text — just like the rest of the card's details.

The message shows up in the “News” field on the customer’s Apple Wallet card

The message shows up in the “News” field on the customer’s Apple Wallet card

Limits & tips

No more than 2 campaigns a day. This protects customers from notification overload and keeps unsubscribe rates low.
Don't repeat the exact same text. iOS won't show a notification if the text on the card hasn't changed since last time.
Campaigns are available with an active subscription or during the trial period.