Comparison
Pikarta vs Reelo
Reelo runs restaurant CRM campaigns from a dashboard. Pikarta puts the loyalty card straight into Apple Wallet or Google Wallet — no SMS blast needed to remind someone it exists.
Why owners switch to Pikarta
Four reasons Pikarta wins
A card in the wallet, not a message to open
Pikarta's card lives in Apple Wallet or Google Wallet and updates itself. Reelo reaches customers through SMS, WhatsApp and email campaigns instead — nothing on its pricing page puts a pass in a system wallet.
One flat price, no cut of your sales
$99 a year covers the whole business. Reelo's Growth plan runs ₹39,000 per outlet per year plus GST, and paid memberships carry a 10% fee plus 18% GST on top of every sale.
Built for more than restaurants
Reelo is scoped to cafes, QSRs, bars and cloud kitchens. Pikarta runs the same four reward models for coffee shops, barbershops, salons, bakeries and retail.
Scan offline, sync when back online
The iOS app queues scans during a dropped connection and syncs them the moment signal returns, so a shaky counter connection never stops a stamp.
What Pikarta is
Pikarta and Reelo solve different problems. Reelo is CRM and marketing software for restaurants that reaches customers through SMS, WhatsApp and email campaigns from a dashboard. Pikarta is a loyalty card that lives in the customer's Apple Wallet or Google Wallet and updates itself — no plastic, no app for them, no campaign to send. Customers join with a QR scan, staff add visits from the same iOS phone with a PIN, and you pick stamps, points, cashback or a discount for any small business, not restaurants only.
Side by side
The full comparison
| Feature | Pikarta | Reelo |
|---|---|---|
| Card in Apple Wallet & Google Wallet | Yes | Not stated on their site |
| Target market | Any small business — cafes, salons, barbershops, bakeries, retail | Restaurants, cafes, QSRs, bars, cloud kitchens |
| How customers hear about rewards | Card updates automatically on the lock screen | SMS, WhatsApp and email campaigns |
| Loyalty mechanics | Stamps, points, cashback, discount | Branded loyalty program (Growth plan) |
| Manage & scan from one phone | Yes — native iOS app | Not stated on their site |
| Offline scan queue | Yes — syncs when connection returns | Not stated on their site |
| Free tier | 30-day trial, no card required | Forever Free — SMS/email campaigns, analytics |
| Paid plan price | $99/year, whole business | ₹3,250/outlet/month, or ₹39,000/outlet/year + GST |
| Transaction / membership fees | None | 10% + 18% GST on paid memberships, plus 2.5% + 18% GST gateway fee |
Data on Reelo sourced from reelo.io as of August 2026. Prices can change — verify current details on their site. This is an independent comparison by Pikarta.
Best fit
Which one is right for you?
Pick Pikarta if you want to…
- Put the loyalty card in Apple Wallet or Google Wallet, updated without a campaign.
- Pay one flat price with no cut of your sales or memberships.
- Run a coffee shop, salon, barbershop, bakery or retail store, not only a restaurant.
- Keep scanning during a dropped connection with an offline queue.
Reelo may fit if you…
- Run a restaurant, cafe, QSR or cloud kitchen and want a forever-free tier to start.
- Need SMS and WhatsApp campaigns plus review management built in.
- Want a deep, restaurant-specific CRM rather than a wallet card. Pikarta has no SMS or WhatsApp campaigns.
FAQ
Questions, answered
What's the real difference between Pikarta and Reelo?
Reelo is CRM and marketing software built for restaurants, cafes, QSRs and cloud kitchens — it reaches customers through SMS, WhatsApp and email campaigns, and its pricing page does not mention Apple Wallet or Google Wallet. Pikarta puts the loyalty card itself into the customer's Apple Wallet or Google Wallet, so it updates on the lock screen without you sending a campaign, and it works for coffee shops, salons, barbershops, bakeries and retail, not restaurants only.
Does Reelo put a card in Apple Wallet or Google Wallet?
Not stated on their site. Reelo's pricing page describes branded loyalty programs, campaigns and referrals, but does not mention Apple Wallet or Google Wallet integration. Its "wallet" is a prepaid cash balance inside Reelo, not a pass in the phone's system wallet.
How does the pricing compare?
Reelo's Growth plan is ₹3,250 per outlet per month, or ₹39,000 per outlet per year plus GST, and paid memberships carry a 10% fee plus 18% GST on top. Pikarta is a flat $99 a year for the whole business, with no transaction or per-customer fees. Currencies aren't directly comparable — check both sites for current numbers.
Is Pikarta a good fit for a restaurant or cafe?
Yes. Restaurants and cafes are Reelo's core market, but nothing about a stamps, points or cashback card in Apple Wallet or Google Wallet is restaurant-specific — plenty of Pikarta businesses are cafes and food spots. What Pikarta doesn't do is SMS or WhatsApp campaigns, so if that outreach layer matters more to you than the wallet card, weigh that before switching.
Read next
Read before you switch
- Loyalty App vs Wallet Card: Which Does Your Business Need?Why a card in the wallet beats one more app or campaign channel to manage.
- How Much Does a Digital Loyalty Program Cost?Real cost ranges and the hidden fees to check before you commit to a plan.
- Stamps, Points, Cashback or Discount: Which Loyalty Program to PickThe four mechanics compared, so you pick the one that fits your margins.
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